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What’s Behind Every Great Burger? IYKYK.
There’s a lot that goes into a great burger. But behind every juicy patty, toasted bun and delicious sauce? It’s mayo that makes it magic.
From classic cheeseburgers to veggie creations, we’re celebrating what really brings burgers to life.
This summer, Hellmann’s is #BehindEveryBurger.
3 Cities. 3 Burgers. 1 iconic mission.
This summer, Hellmann’s is hitting the road to hype up three legendary family-run burger spots. They’re local favourites but we’re here to make them famous Canada-wide.
Patati Patata: Montreal’s Lowkey Legend
Patati Patata is a Montreal mainstay known for its poutine, but we know the burger is just as legendary. Now, with the help of Chef Vision Gourmande and Hellmann’s, we’re taking it to the next level with a limited-edition collab burger that’s big on flavour and heart.
Golden Star: A Toronto Tradition
Golden Star Burgers has been an iconic family-run establishment since the 60s. Now, they’re teaming up with Toronto’s BBQ king Matt Basile to fire up something new. A bold, pickle-packed collab burger that blends classic old school charm with viral tangy flavour, topped off with a custom Hellmann’s sauce.
Rocky’s Burger: A Calgary Classic
Rocky’s Burgers is a Calgary classic that's been driving the bus on flavour for nearly 30 years. Literally. Now, they’re teaming up with Top Chef Nicole Gomes to turn up the heat with a bold, limited-edition burger. Stacked with house-made ingredients, finished with a punchy Hellmann’s sauce, and named to honour past generations, it’s comfort food, dialed all the way up.
