Hellmann's Plantified

women at dinner party

Hellmann's has always been about bringing out the best in food, and the Plantified campaign is no exception. Our Plantified Campaign aligned perfectly with Veganuary, a month-long challenge that encourages consumers to try more plant-based food options throughout the month of January.

This year, Hellmann's Canada partnered with renowned smokehouses across Canada to introduce all-new plant-based dishes to their iconic meat-centric menus, each drawing inspiration from their signature dishes and flavours to create a Hellmann’s “Plantified” experience.

Hellmann's Vegan alternative to mayo (made in Canada with 100% plant-based ingredients and without artificial flavours or colours) was the star of these new dishes, reflecting our commitment to sustainability and delivering rich flavour in delicious meals. It's the same great taste, but plant-based!

We teamed up with Michelin rated chef Barque Smokehouse (Toronto), Beach Hill Smokehouse (Toronto) and Jane Bond BBQ (Calgary), to challenge the idea that plant-based foods lack the richness and flavour of their meat counterparts. Each of these three restaurants crafted a unique dish that incorporates the irresistibly rich and creamy taste of Hellmann's Plant Based Dressing & Sandwich Spread. Showcasing how our plant-based mayo alternative is a versatile option for marinating, spreading, dipping, and more!

These delicious recipes are not just for vegans and vegetarians, but also for flexitarians looking to incorporate more plant-based options into their diet. Hellmann's Plant Based Dressing & Sandwich Spread offers the same delicious flavour as traditional mayo, making it easy to choose more sustainable food options without compromising on taste!

Whether you're a vegan, vegetarian, flexitarian, or just someone who loves good food, Hellmann's invites you to try these Plantified recipes and discover the tastiness of Hellmann’s Vegan flavour.

Check out the Veganuary Plantified recipes here and prepare these delicious dishes all year round!

women at dinner party

On the one hand, the world has never loved food so much– we watch more shows about it than ever, read stories about it every day, talk about it constantly, we blog about it, tweet about it, brag about it. Food is the best thing ever! We love it, and ‘like’ it and share it and hype it. We’re obsessed with food like never before.

On the other hand, the world has never been so anxious about food–we worry about what people are putting in it, or what it’s doing to us, or where it comes from. Sensationalist headlines and conflicting studies fan the flames. Food’s been turned into a competition too; on TV, in social media, in our own kitchens. We’re pressured to perform like never before.

So it’s time someone stood up for wonderful, magical, tasty, flavorful, happy, joyful, adventurous, heart-warming, belly-filling, life-affirming, thoughtful, lovely, amazing, familiar, exotic, fast, slow, delicious, good food.

Let’s defend food from those who would exploit it. Let’s put taste back on its pedestal, and protect it from blandness. Let’s make good food available to all, and make sure it doesn’t cost the Earth. And let’s have a real, honest, grown-up conversation about what “good food” truly means.

Recipe For Success

Hellmann's and former hockey player PJ Stock teamed up to answer this important question for fans.

Learn more and get inspired! Recipe For Success
Have You Seen These Squeezable Mayos

Hellmann’s has a mayo-style flavour for everyone! Learn more about our diverse, delicious range, and how our squeeze bottle can help you make taste not waste!

Learn More Have You Seen These Squeezable Mayos

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