Hellmann’s “Plantified” Veganuary
Hellmann's has always been about bringing out the best in food, and the Plantified campaign is no exception. Our Plantified Campaign aligned perfectly with Veganuary, a month-long challenge that encourages consumers to try more plant-based food options throughout the month of January.
This year, Hellmann's Canada partnered with renowned smokehouses across Canada to introduce all-new plant-based dishes to their iconic meat-centric menus, each drawing inspiration from their signature dishes and flavours to create a Hellmann’s “Plantified” experience.
Hellmann's Vegan alternative to mayo (made in Canada with 100% plant-based ingredients and without artificial flavours or colours) was the star of these new dishes, reflecting our commitment to sustainability and delivering rich flavour in delicious meals. It's the same great taste, but plant-based!
We teamed up with Michelin rated chef Barque Smokehouse (Toronto), Beach Hill Smokehouse (Toronto) and Jane Bond BBQ (Calgary), to challenge the idea that plant-based foods lack the richness and flavour of their meat counterparts. Each of these three restaurants crafted a unique dish that incorporates the irresistibly rich and creamy taste of Hellmann's Vegan Dressing & Sandwich Spread. Showcasing how our plant-based mayo alternative is a versatile option for marinating, spreading, dipping, and more!
These delicious recipes are not just for vegans and vegetarians, but also for flexitarians looking to incorporate more plant-based options into their diet. Hellmann's Vegan Dressing & Sandwich Spread offers the same delicious flavour as traditional mayo, making it easy to choose more sustainable food options without compromising on taste!
Whether you're a vegan, vegetarian, flexitarian, or just someone who loves good food, Hellmann's invites you to try these Plantified recipes and discover the tastiness of Hellmann’s Vegan flavour.
Check out the Veganuary Plantified recipes here and prepare these delicious dishes all year round!
