1352: Refreshed Sneakers

Would you buy sneakers made with food waste for $1352?

Seems pricey – but you’re already spending that much on food waste.

That’s right. The average Canadian household spends $1352 on wasted food each year.*

At Hellmann’s, it’s our mission to make taste, not waste.

These sneakers are a reminder of the true cost of food waste, and the number we need to start reducing.

Take The #JARCHALLENGE

47% of food waste in Canada happens within our own households. The average Canadian wastes about seven 810 mL jars of food in just one week! To reduce waste among Canadians, Hellmann’s launched the Jar Challenge which encourages food waste to be limited to one jar per week. This challenge is offered to students in Kitchen Brigades program to increase mindfulness around food preparation, consumption, and repurposing. Try the Jar Challenge at home this week!

Learn More Take The #JARCHALLENGE
Recipe For Success

Hellmann's and former hockey player PJ Stock teamed up to answer this important question for fans.

Learn more and get inspired! Recipe For Success