Millions of Canadians are passionate about real food and look for ways to share it with their families and friends. In 2007, we started the Hellmann’s® Real Food Movement to help Canadians connect with and understand the delicious benefits of real food. And we’ll continue to build on our commitment to real food in the future.
Last year, we took kids and parents to a Canadian Hellmann’s Blue Ribbon canola farm to learn more about where our food comes from.
Along with a celebrity chef, they learned about the importance of crop rotation, how to crush canola seeds to test when they are ready for harvest, and about the 3 main simple ingredients in the perfect jar of Hellmann’s – Canadian canola oil, eggs and vinegar.
In 2014 Hellmann’s decided to bring real food to a popular Canadian food festival – a place known for over-the-top, fried, unhealthy food offerings – by sampling our real food recipes to hungry Exhibition attendees. With the help of a celebrity chef Hellmann’s proved real food was delicious enough to compete directly with the less than healthy options.
Next Hellmann’s partnered with an educational field trip company, a leader in experience-based education, giving schools and other organizations in Ontario a chance to sign up for the free Hellmann’s Real Food Trips™ program held at local grocery stores. The Real Food Trips provided fun, guided, hands-on learning that is consistent with local teaching standards and Canada’s Food Guide. With help from a Registered Dietitian, our program helped kids embrace good eating habits and take them home to their families.
In 2010 we launched the Hellmann’s Real Food Grants Program to award people who were connecting kids with real food. $100,000 was awarded in the first year and based on that amazing success, grants continued in 2012 including $25,000 for a school in Red Deer, Alberta, which updated its kitchens and replaced over-processed foods.
In 2007, Hellmann’s created Urban Gardens, by converting empty parking lots into areas of workable land in five key metropolises across Canada. The land was given, free of charge, and to worthy applicants for the purposes of planting a fruit/vegetable garden. Successful applicants included a single mother living in an urban high-rise and individuals from a nearby retirement home.
We make a lot of mayonnaise every year. Which means we use a lot of eggs. And our commitment to free-run makes a huge difference to the quality of life of literally millions of hens. So we’re proud to say that we’re committed to using 100% free-run eggs by 2020*.
*100% free-run eggs by 2020, currently at over 70%; 99% of eggs are Canadian
How we choose our Blue Ribbon farms starts with how they grow and pick their crops. And we’re doing everything we can to ensure the Blue Ribbon farms that supply our canola oil are dedicated to responsible farming practices that preserve and protect their land for future generations.
We’re on a mission to make responsible sourcing the Blue Ribbon Standard for our whole industry. That means all of our farmers must monitor and work to improve their sustainability efforts – from how they use their land to how they reduce their carbon footprint.