Hellmann's Meal Reveal

Reveal your fridge’s meal potential

We’ve all been there – you open up the fridge and all you see is a jumble of ingredients. You want to make a meal, but you can’t quite make the pieces fit. Meal Reveal to the rescue. It’s a handy little app that helps households use up more of the food in their fridge with great tasting recipes.

How does Meal Reveal work?

With Meal Reveal, you scan the food in your fridge using the camera on your phone, and then upload either the video or photo to the app. With the help of AI it then identifies the ingredients, then matches those ingredients to recipes, and voila – you’ve got yourself some tasty meal inspiration.

Make Taste Not Waste

Household food waste persists as an issue in the UK: 4.7 million tonnes of food that could have been eaten is wasted each year1. A contributor to this is fridge blindness: when you just can’t make sense of how the ingredients in your fridge can make a quick, simple meal. Now, those days are over. With the Meal Reveal app, seeing the delicious potential of your fridge – and reducing waste – is just a quick scan away.