OUR FOOD WASTE
MISSION

Cook Clever Waste Less

Prue Leith and Dr Rupy Aujla inspire the nation to Cook Clever, Waste Less in a new show on Channel 4 brought to you by Hellmann’s.

Food Waste in the UK is a massive environmental and societal problem. If global Food Waste was a country, it would be the third biggest source of Green House Gas emissions after China and the US (Source: WRAP). 

At Hellmann’s we believe that food is simply too good to waste. That’s why we’re on a mission to create a nation of food lovers that say Yes to taste and No to waste.

Prue Leith and Dr Rupy Aujla inspire the nation to Cook Clever Waste Less in a four-part series aimed at inspiring the UK to shake up their mealtimes and tackle Food Waste. The show features top tips and expert advice, for ways we can change our habits and revolutionise how we consume food for the better of our planet.

As 70% of food waste occurs in the home, it’s up to each of us to play our part in tackling this enormous environmental problem.