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Mayo for Meals

Mayo for meals

Join Hellmann’s on our Mayo for Meals Mission

One of the stars of Hellmann’s Big Game commercial is hitting the road! We’re taking our giant jar of mayonnaise featured in the ad on a charitable cross-country tour to benefit Feeding America®.

We’re taking the giant jar of mayonnaise featured in our Big Game commercial on a charitable cross-country tour, starting in Phoenix, AZ for - what else? - the Big Game!

And because we love a good food pun, the jar will make its way across the country, visiting locations with a close tie to Hellmann’s Big Game ad, including St. Louis, MO (the hometown of our favorite Hamm), Mars Cheese Castle in WI, and Toast, NC, before ending the journey at Unilever Headquarters in Englewood Cliffs, NJ.

Get it?! Ham, Brie cheese, and toast-y bread? Sounds like a delicious Hellmann’s Super Panini!

Keep an eye out for us on the road, and don’t forgot to snap a pic and tag #MayoForMeals!


  • Phoenix, AZ: we’re popping up in your neighborhood on February 10 for the Big Game…
  • St. Louis, MO: the giant jar will head your way on February 16…
  • Mars Cheese Castle in WI: we’ll be on your delicious doorsteps on February 19…
  • Toast, NC: we couldn’t forget about you! Heading your way on February 22…
  • And because all good road trips must come to an end, the giant jar’s final stop will be Unilever’s HQ in early March!

*Dates subject to change