Mayo for Meals
Join Hellmann’s on our Mayo for Meals Mission
One of the stars of Hellmann’s Big Game commercial is hitting the road! We’re taking our giant jar of mayonnaise featured in the ad on a charitable cross-country tour to benefit Feeding America®.
One of the stars of Hellmann’s Big Game commercial is hitting the road! We’re taking our giant jar of mayonnaise featured in the ad on a charitable cross-country tour to benefit Feeding America®.
Follow along as the truck makes its way from Phoenix, AZ (home of the Big Game!) all the way to the East Coast.
See the truck? Snap a pic! For every photo of the jar on Instagram, Twitter or TikTok that tags Hellmann’s and uses #MayoForMeals, Hellmann’s will help provide the equivalent of 500 meals* to the brand’s long-standing partner Feeding America.
Also, for every mile the jar travels, the brand will help provide an additional 100 meals* to the organization.
Through this journey beginning February 7th and ending on April 15, 2023, Unilever will aim to donate the equivalent of one million meals* to Feeding America.
*Unilever will donate to Feeding America (FeedingAmerica.com) $10 for every mile the truck travels and $50 for every photo posted on Instagram, Twitter, or Tik Tok with the hashtag #MayoForMeals between February 7th through April 15th 2023 up to a total of $100,000 (min. donation $75,000). $1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.