At Hellmann’s, we believe that food is too good to be wasted. With our products reaching the homes of millions of people across America, we have both an opportunity and a responsibility to raise awareness about the issue of food waste and help people become more resourceful with their food. That is why we have committed ourselves to helping reduce food waste.
Food loss and waste is unseen, under-valued and a waste of human, environmental and economic capital. It consumes one-fifth of all American fresh water, 18% of our cropland and 21% of all landfill volume1.
Tackling food waste is an enormous opportunity to address food insecurity and mitigate climate change. It’s a challenge that has to be met by focusing on the complex systems by which food is produced, consumed and disposed of, by our industry and others. So, we’re working to reduce wasted or lost food in our value chain – from farm to fork. We know we’ve got a long way to go and that we can't transform the food system on our own. Alongside our work in our own operations and value chain, we're also working with a wide range of partners to help shape the change we want to see.
Our partnership work includes a business collaboration called Food Reform for Sustainability and Health (FReSH), which focuses on achieving the Sustainable Development Goal target 12.3 of the UN Global Goals for Sustainable Development, which aims to halve per capita consumer food waste and reduce food losses along the value chain. Our CEO, Alan Jope is also a member of Champions 12.3, a global coalition of leaders from governments, businesses and civil society, dedicated to accelerating progress toward achieving SDG target 12.3.
In our journey to understand the food waste landscape, we have found that approximately 70% of people globally agree “avoiding food waste” has become more important in their lives – almost as important as “eating healthily"2. However, many people don’t yet acknowledge that they are part of the problem. In fact, 73% of Americans say they waste less than the average American3. ReFED, a nonprofit working to end food loss and waste, has uncovered that in the United States, 43% of all food wasted occurs in our homes4. We at Hellmann’s are focusing on solutions that include helping people see the potential in their perishables, nudging them to cook with the ingredients in their fridge and, perhaps most importantly, helping them gain the skills and knowledge they need to make the most of the food they already have.
So together let’s commit to reducing in-home food-waste and #MakeTasteNotWaste.
2 Hellmann’s Purpose Toluna Global Review, US, UK, BR, ARG - 2018. / Edelman Food Waste Global Study, 2017 / NRDC Report US.