As part of Unilever’s ‘United for America’ initiative, Hellmann’s has launched a Food Relief Fund that will provide $1 million to feed frontline workers and people in need in New York City, Hellmann’s birth place and the current Coronavirus (COVID-19) pandemic epicenter.
To start, Hellmann’s Food Relief Fund will provide $500,000 worth of meals through a partnership with Grubhub, the nation’s leading online and mobile food-ordering and delivering marketplace. Together, the brands have teamed up with local restaurants to provide 30,000 individually-catered meals to health care workers at three New York City hospitals. By leveraging Grubhub’s delivery network, the partnership will fuel local restaurants struggling to stay open in this time of crisis.
The Hellmann’s Food Relief Fund provides much needed food to the humanitarians on the frontlines in New York City who are selflessly confronting the virus and facilitating care daily as well as to New Yorkers who are experiencing hardship through this pandemic. The Fund’s first partnership with Grubhub will help feed frontline healthcare workers immediately impacted while also benefiting local restaurants and their staff who are among the hardest hit in New York City.
Lenox Hill Hospital in New York City will be the first beneficiary, with approximately 3,800 hospital staff supported by the initiative. Hellmann’s and Grubhub will work in tandem to enroll additional hospitals in the greater New York City area to offer support tailored to their staffing needs.
Hellmann’s Food Relief Fund will identify additional partnerships in the upcoming weeks to donate a total of $1 million to help feed New Yorkers.
This commitment is part of Unilever’s ‘United for America’ initiative, which is contributing $20 million in products and services to help those impacted by the pandemic, including donations of food (including Hellmann’s), soap, personal hygiene, and home cleaning products. To learn more about the Unilever ‘United for America’ initiative, please visit www.WeAreUnitedforAmerica.com.