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Mayo for Meals

Mayo for meals

Join Hellmann’s on our Mayo for Meals Mission

One of the stars of Hellmann’s Big Game commercial is hitting the road! We’re taking our giant jar of mayonnaise featured in the ad on a charitable cross-country tour to benefit Feeding America®.

Did you know that approximately 40% of food waste happens in people’s homes? It’s true! But with Hellmann’s, food can be brought back to life and go from “nothing” to something delicious.

Join our mission to Make Taste, Not Waste and make the most of the food that’s in YOUR fridge.

#MayoForMeals is part of Hellmann’s larger ambition to educate and raise awareness around the issue of food waste, starting with our Big Game ad and continuing with the giant jar’s cross-country tour. 

Partnering with Feeding America®

Feeding America® is the largest domestic hunger-relief organization in the country, and has a network of food banks, pantries, and meal programs that serve virtually every community in the U.S. – 40 million people, including 12 million children and 7 million seniors.

Their mission to advance change by ensuring equitable access to nutritious food aligns with Hellmann’s “Make Taste, Not Waste” initiatives, which help inspire and enable people to be more resourceful with their food and waste less.

Get Involved

Once the #MayoForMeals road-trip ends, our work fighting food waste will continue!

Want to get involved?     

Join the Fridge Night challenge; a program proven to help us all to be more resourceful in the kitchen, turn the food we already have into delicious meals, and waste less. Download the free app and start saving food, time, and money.

During the program’s four-week journey, you can earn rewards and win prizes by completing challenges, and for every Fridge Night challenge completed, Hellmann’s will help donate an additional meal* to someone facing hunger — all via an existing donation program with their partners at Feeding America®.

*$1 helps to provide at least ten meals secured by Feeding America® on behalf of local member food banks.