Go back
Product Backstory

Free-Range is Our Responsibility

Each year we make 25 million jars of mayonnaise*. That’s a lot of mayo. Which means we use a lot of eggs. And our commitment to free-range makes a huge difference to the quality of life of literally millions of hens. So we’re proud to say 100% of the eggs we use are free-range.

*Based on Nielsen Total UK Sales data MAT 28.1.2017

Product Backstory

How we pick our farms starts with how they pick their crops

Here in the UK, we use rapeseed oil to make our delicious mayonnaise. But we don’t just go to any old rapeseed farmer. We’re dedicated to responsible farming practices that preserve and protect their land for future generations. So we choose the farms who try to do right by their land, and then we do everything we can to help them do it even better.

Product Backstory

Tomatoes That Taste Great Should Also Do Good

Tomatoes maketh the ketchup. And we make sure ours are of the highest quality. But we’ve always believed that the best tasting tomatoes come from a good place. That’s why we’re committed to making all of our ketchups with sustainably-grown tomatoes (link to product page). Aside from the fact that they’re  a higher quality, sustainable farming also protects the land for future generations.

Product Backstory

Nature Makes Them Red And Green. Who Are We To Disagree?

Consequently, over 10% of tomato crops are being wasted, which amounts to up to 8 million tomatoes each day across the world simply because they aren’t red enough to go into ketchup.  That’s crazy. Some farms even have special machines that check the colour and discard any that don’t fit the bill. It’s automated food waste. And it’s time we did something about it. That’s why we’ve made a special ketchup that uses red and green tomatoes. If you like it, let us know. Because frankly, no good tomato should go to waste.

Product Backstory

The Sweet Smell of Success?

Sweetness is one of the things that makes ketchup taste soooo good. But that doesn’t mean it has to be refined sugar. At Hellmann’s, we’re exploring using natural forms of sugar instead. And honey is the most intriguing option we’ve found so far. In fact, we’re so intrigued by it that we’ve launched new Hellmann’s Sweetened by Honey.  And we’d love to hear what you make of it.